Hi gang,
I am doing a project on NPR...more specifically, I am re-branding NPR. I have a few questions for you guys if you have a second to respond. I would really appreciate it and I promise to post really kick ass blogs for the next week if I get 10 responses :)
Thanks...in advance.
mary
1. What do you enjoy most about NPR?
2. What do you enjoy least about NPR?
3. What drew you to NPR versus another station?
4. Do you feel the current visual style (think www.npr.com) accurately represents the brand?
5. Do you feel an emotional connection to the current NPR "brand?"
6. If you could change NPR what would you change and why?
7 comments:
is this for martha gill's class?
no...Alan Woodruff...
1. What do you enjoy most about NPR?
Weekend programming. Classical music.
HUMAN approach.
2. What do you enjoy least about NPR?
Their liberal bias. A Prarie Home Companion.
3. What drew you to NPR versus another station?
And if you hear words, they are intelligently expressed. It's entertaining and thought-provoking.
4. Do you feel the current visual style (think www.npr.com) accurately represents the brand?
Nope. It's too cold.
5. Do you feel an emotional connection to the current NPR "brand?"
Nope.
6. If you could change NPR what would you change and why?
Better reception - stronger signal.
Oh - I'd fire Steve Inskeep - who sounds like he's always whining.
1. What do you enjoy most about NPR?
Intelligent conversation, classical music, current topics.
2. What do you enjoy least about NPR?
Their variation in topics and the biased opinions. Their target audience is so limited. Sometimes, I think the topics put people to sleep.
3. What drew you to NPR versus another station?
When I had a radio, I found NPR to be reached from anywhere.
4. Do you feel the current visual style (think www.npr.com) accurately represents the brand?
I don't see any visual style, except for the logo, from what you showed me. It reminds me of children's blocks you play with in kindergarten
5. Do you feel an emotional connection to the current NPR "brand?"
Nope.
6. If you could change NPR what would you change and why?
variation in topics, targeting the youth, unbiased opinions and obviously more brand loyalty. Get someone to want to listen to it. Why would someone want to listen to npr on the way to work rather than their favorite cd? Market the station.
sounds like this is right up your alley. Good luck and can't wait to see what comes of it.
random thoughts to your quid pro quo: NPR
imagine a world without it. period.
consider that no visual aide is available.
sounds of life, not words.
life from the inside out.
news should be modest.
i guess that i'm just thankful that there is an entity as npr. as far as an emotional reaction to this webpage, i guess i don't get it
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